Mr Torgbor Mensah (right) presenting the Special Award to Mr Ato Afful. Pictures: Gabriel Ahiabor
The Advertising Association of Ghana (AAG) last Saturday honoured six persons and 13 advertising and marketing agencies at its 13th Gong Gong Awards in Accra.
The awards were on the theme: “Creativity is the business growth engine”.
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The Chief Executive Officer (CEO) of Nash Advertising Limited, Mr Nash Mike Feneku, was adjudged the Advertising Personality of the Year 2018.
The cinematographer, photographer, film producer and director who had served the advertising industry with dedication over the past three decades produced over 100 television commercials, documentaries and radio advertisements.
The association also conferred special awards on five business executives whose brands and communication strategies made an invaluable contribution to the growth of the industry over the years.
They are the Managing Director of the Graphic Communications Group Limited, Mr Ato Afful; the Chief Executive Officer (CEO) of Touch Media Limited, Mr Thyron T. Adusu; the CEO of the Food and Drugs Authority, Mrs Delese Mimi Darko; the Executive Secretary of the National Media Commission, Mr George Sarpong, and the Managing Director of Omni Media Limited, owners of Citi FM, Mr Samuel Atta Mensah.
A similar award was given to the La Dadekotopon Municipal Assembly for its diverse forms of support to the advertising industry.
Innovative DDB Ghana won Platinum awards in the Television and Radio categories for ‘MTN Thank God It’s Friday’ and ‘IFEST Pledge’ adverts, respectively.
Press-corporate Service Category and Integrated Corporate Services Category awards went to Now Available Africa for its ‘Sky Girls Gh’ magazine and ‘Sky Girls GH’, respectively.
Interactive Digital was adjudged the winner in the Digital-entertainment Category for its ‘MTN Hitmaker Karaoke’ advert, while the Activation-financial Services Category went to BTL Marketing Solution for its ‘SC Mobile’ activations.
Interactive Digital won gold in the Entertainment Category with its ‘MTN Hitmaker Karaoke’; Insel Communications Limited received awards in the Financial Services and Telecommunications categories with its ‘Ecobank Nigeria Dom Account’ advert and ‘We’re here to Airtel’ thematic campaign.
Innova DBB Ghana won in the Activation Channel Entertainment and the TV Channel Telecommunication categories with its ‘Are you ready’ and ‘MTN TGIF’ adverts; while Rezultz Advertising Limited received awards in the Outdoor Channel Health and Press Channel Food and Confectionary categories with its ‘Kiss condom’ and ‘Frytol Christmas’ advertisements.
Rezultz Advertising Limited also took home the Radio Channel Insurance Category award with its ‘Hollard Life’ campaign advert, with Dentus Aegis winning the Outdoor Channel in the Alcohol Category with its ‘Guinness new bold look’ advert.
Now Available Africa received the CSR Category award with its ‘Sky Girls magazine’ advert, with Insel Communications Limited taking the Press Channel Financial Services award with its ‘Ecobank Dom’ advert, while Innova DDB Ghana also won the Radio Channel Corporate Services and Telecommunication categories awards with ‘Momo bells’ and ‘Infest pledge’ adverts.
Insel Communications Limited also won the Financial Services, Food and Confectionary and Insurance awards with its ‘Ecobank xpress account’, ‘Cowbell energy for pilots’, and ‘The Mensahs’ adverts, respectively.
The President of the AAG, Mr Torgbor Mensah, said the association was initiating some programmes to improve its image, beginning January next year.
He said a committee, to be headed by the Chief Executive of Dentus Aegis Network Ghana, Mr Andrew Ackah, was to be set up to mobilise both old and young members of the association to explore best ways to improve on their fortunes.
“We have to rebrand the whole association, from logo to what we think we should do. We need new ideas and ways of doing things and I am sure the young ones have got the new ideas that can change and improve the delivery of the AAG Secretariat,” Mr Mensah added.