Natalia Dzidulali Attivor, founder and Creative Director of the ELEDZINE womenswear brand has represented Ghana on an international stage through a phygital fashion showcase at Afric’Artech, an augmented reality, technology and innovation event featuring a hybrid fashion showcase, held in Casablanca, Morocco.
The showcase featured ELEDZINE’s capsule collection, YEYE, presented through a unique phygital format blending a digital fashion presentation with a physical exhibition of selected pieces from the collection. This approach reflects the brand’s vision of merging innovation with craftsmanship and storytelling, while promoting sustainability through a bespoke and made-to-order production model. Even when producing ready-to-wear pieces, ELEDZINE maintains an intentional approach and does not mass-produce.
The YEYE capsule collection consists of six looks, each inspired by themes of beauty, change, renewal and newness. The pieces feature layered silhouettes, hand-finished details, and symbolic design elements reflecting strength and rebirth. Each look is also named in Ewe, a Ghanaian language, reinforcing the brand’s commitment to cultural identity and meaningful storytelling.
As a brand committed to sustainability, ELEDZINE operates primarily on a bespoke and made-to-order model, reducing waste and encouraging conscious fashion consumption. The brand also incorporates digital tools into its workflow to explore new creative possibilities while maintaining a strong focus on craftsmanship.
ELEDZINE continues to expand its presence across Africa and beyond, offering its designs to clients locally and internationally. View a clip of the runway here https://www.instagram.com/reel/DUbkAbziKUE/?igsh=b2F4aWp5amJ4bGJp
ELEDZINE
ELEDZINE is a Ghanaian womenswear brand founded by Natalia Dzidulali Attivor. The brand has previously made waves globally, dressing actress Michaela Coel for Hollywood’s SAG Awards and earning recognition through a feature in Variety Magazine. ELEDZINE creates wearable stories designed to inspire confidence, identity and transformation, blending craftsmanship, storytelling and innovation. The brand is built on a sustainable bespoke and made-to-order model, producing purposeful pieces with attention to detail and exceptional finishing.
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