Move Afrika, the first pan-African touring circuit headlined by international artists, to drive long-term economic investment and job creation in the continent’s creative economies.
Today Global Citizen, the international advocacy organization on a mission to end extreme poverty, announced EGOT-winning, critically acclaimed, multiplatinum artist and producer, John Legend, will headline the next installment of Move Afrika, the first-of-its-kind music touring circuit headlined by international artists. Next year’s tour will expand from East to West Africa, with Nigeria joining Rwanda as host countries.
The tour will begin with Move Afrika: Kigali at the BK Arena on February 21, before continuing with Move Afrika: Lagos at The Palms on February 25, 2025. Move Afrika is a long-term, large-scale effort to pioneer the music touring circuit across Africa, driving economic investment, job creation and supporting entrepreneurship opportunities in each host country.
Move Afrika is Global Citizen’s initiative to address the world’s inequities by creating job and entrepreneurship opportunities for the continent’s emerging generations through an annual series of live music events.
Showcasing the best of Africa to the world, these events will drive transformative investments within local communities, engage local artists, vendors, agencies and crews, and provide opportunities for on-the-job skill development and training. Producing a world-class experience for fans and artists alike, Move Afrika will set a new gold-standard for entertainment touring events, increasing demand from international and regional artists to tour in the region and building local capacity within host cities across the continent.
Each year, additional countries will be added to the Move Afrika tour circuit, which will further expand across the continent over the next five years.
The 2025 edition of Move Afrika will drive a citizen-led advocacy campaign championing sustainable development and economic growth, with a dedicated focus on strengthening health systems across Africa.
Together with campaign partners, Global Citizen will urge African nations to increase domestic health financing, prioritize primary care and sexual and reproductive health and rights, boost global investments in health resilience, and alleviate financial burdens on nations to strengthen public health.
