Some Hearts of Oak fans have besieged the club’s official Facebook page to demand accountability for their donations towards the Phobia4Life project.
The unsettled fans are left in the dark about the condition of the project exactly a year after it was launched at the British Council Hall in Accra by the Managing Director of the Frederick Moore.
The Phobia4Life project was launched in June 2019.
In the early days of the project the club used its Facebook and Twitter handles to share details of funds generated and names of contributors.
However, that element of accountability and transparency has been taken away by the project coordinators leaving contributors with little to no information.
The Phobia4Life is designed to bring the supporters and management closer to improve communication and coordination.
According to Frederick Moore during the launch, the project will be the only official membership registration drive to bring the club’s supporters closer for information sharing and responsive feedbacks without distortion. It will also aid in collating data such as names, age group, area of residence and telephone numbers of supporters.
In situations like these, low accountability leads to mistrust, which leads to low morale, which leads to supporters devaluation, which leads to low engagement, which leads to low contribution or support from fans.