Maison Yusif Fragrance represented Ghana at BIOFACH, the world’s leading trade fair for organic products, held in Nuremberg, Germany.
The Ghanaian artisan perfume house used the global platform to showcase its commitment to organic ingredients and sustainable sourcing, while promoting Ghana as a key source of natural raw materials for the fragrance industry.
Dressed in traditional Ghanaian Fugu, the delegation drew attention not only for their products but also for their strong cultural identity. Their appearance, they said, was a statement of pride and authenticity.
BIOFACH brings together producers, innovators and businesses in the organic sector from around the world. For Maison Yusif, the event aligned with its philosophy of crafting fragrances exclusively from organic, safe and responsibly sourced ingredients.
The company relies on natural materials inspired by Ghana’s environment, including cocoa, spices, botanicals, resins and other aromatic resources. According to the team, their participation was not only about learning from global trends but also about positioning Ghana as a source of premium natural ingredients.
During the exhibition, the company extended an invitation to international fragrance houses and ingredient suppliers to consider partnerships in Ghana.
“Come and explore the rich soil of Ghana. Discover the untapped aromatic treasures of Africa. Let us collaborate,” the team said.
They stressed that Ghana should not be seen only as a supplier of raw materials but as a future hub for sustainable fragrance innovation. The delegation held discussions with several organic producers interested in ethical sourcing and partnerships in Africa.
Maison Yusif was represented at the event by its Founder and Chief Executive Officer, Yusif Jnr Meizongo, an internationally recognised artisan perfumer, and the General Manager, Baidawi Shamhuna, who oversees operations and global partnerships.
Together, they engaged with producers, innovators and fragrance enthusiasts who expressed interest in the brand’s story as a luxury artisan perfume house rooted in Ghanaian craftsmanship and sustainability.
The company says its participation in international exhibitions is part of a broader effort to position Africa strongly within the global fragrance industry.
By wearing Fugu on the international stage, the team said they wanted to send a message beyond business.
“Africa is not behind in perfumery. Ghana has world-class craftsmanship. Organic African ingredients are shaping the future of global fragrance,” they noted.
As Maison Yusif continues to expand its global presence, the company maintains that its mission goes beyond building a perfume brand. It aims to promote African excellence, sustainable practices and a distinct identity in the world of artisan fragrance.
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