National Democratic Congress (NDC) Chairman Johnson Asiedu Nketia has attributed the party’s improved 2024 electoral performance in Ghana’s Ashanti Region a New Patriotic Party (NPP) stronghold to a deliberate strategy of dismantling opposition “misinformation” and reclaiming media visibility.
In an interview with Ambassador TV, Nketia asserted:
“The NPP thrived by sidelining pro-NDC radio stations and flooding airwaves with their narrative. This year, we collapsed that system by taking over the airwaves and campaigning aggressively in areas previously ignored.”
The NDC’s approach included:
Media Counteroffensive: Breaking the NPP’s dominance of local radio to challenge historical narratives and misinformation.
Ground Operations: Campaigning intensively in Ashanti despite its traditional NPP allegiance.
Rejecting “Stronghold” Mentality: Declaring the erosion of rigid regional political fortresses in Ghana’s evolving democracy.
Nketia signaled sustained focus on Ashanti ahead of future elections: “We’ll annex more seats because stronghold politics is fading.” The NDC’s inroads mark a notable shift in Ghana’s electoral dynamics, where Ashanti Region contributed significantly to the NPP’s past victories.
The Ashanti Region delivered 76.6% of votes to the NPP in 2020. The NDC’s 2024 gains there—though not decisive—reflect a strategic breakthrough.
