Putting brands on the map: An indigenous Out-of-Home (OOH) advertising leader with 50+ years of impact

For decades, OOH advertising has helped businesses find their voice, reach customers and stay visible in Ghana’s fast-moving commercial landscape. At the centre of this ecosystem is DDP Outdoor Ltd, a Ghanaian OOH advertising company whose story now spans more than five decades.

Over the years, DDP has evolved alongside the industry, moving from early wooden billboard structures to more durable steel installations and today’s modern digital advertising formats that offer brands dynamic and high-impact visibility.

This steady progression reflects a deliberate focus on quality, safety and innovation, ensuring that businesses continue to benefit from reliable platforms that connect them with audiences across the country.

From product launches and public campaigns to everyday brand visibility, DDP helps businesses reach customers where they live, work and travel. With a nationwide network of billboards (static and digital) and airport advertising, DDP provides companies with high-impact exposure across key urban centres and transport routes, helping both established brands and emerging businesses stay top of mind.

Today, the company supports advertising for over 100 brands across multiple sectors and has been recognised as part of the Ghana Club 100, reflecting its standing as one of the country’s leading and most resilient businesses.

Additionally, DDP is the only OOH company in Ghana certified in ISO 9001:2015 Quality Management System (QMS) and ISO 45001:2018 Occupational Health and Safety Management System (OHMS).

Beyond commercial operations, DDP leverages its advertising platforms to advance social impact. Through partnerships with clients, the company promotes public service messaging on health, safety, and civic education by offering heavily discounted billboard spaces, providing visibility at no cost to beneficiaries.

Since 2024, the Company has been allocating at least 30percent of its capital expenditure to digital billboards to reduce material usage, printing-related waste, and fuel consumption through remote content uploads, in line with SDG 12 – Responsible Consumption and Production.

Most of these digital screens are installed on existing structures to repurpose old billboards and minimize waste. Over the next few years, the company plans to roll out solar-powered LED billboards to improve its carbon footprint.

The company is also preparing to launch a dedicated annual road safety initiative which will allocate billboards along major roads for awareness messaging in collaboration with the National Road Safety Authority.

Interesting fact. If you are a Ghanaian worker reading this, you probably own a small piece of DDP through your pension fund. This is because DDP is 100% Ghanaian-owned, with majority ownership held by the Injaro Ghana Venture Capital Fund (IGVCF), a private equity fund backed by Ghanaian institutional investors, including local pension funds, and minority ownership held by the estate of its late founder, Mr. Torgbor Mensah.

Together, this ownership reflects strong local capital supporting a long-established Ghanaian business built to serve brands, create jobs and contribute to economic activity across the country.

Since Injaro’s acquisition in 2024, DDP has continued to strengthen its systems, invest in quality assets and deepen its market presence, ensuring that its billboards remain durable, well-sited and professionally maintained across its network.

Jerry Ayitey Parkes, Managing Director of Injaro Investment Advisors Limited, noted: “Since our investment in 2024, our focus has been on building on the strong foundation and legacy established by the late Mr. Torgbor Mensah.

At Injaro, we are committed to deploying Ghanaian institutional capital to support resilient local businesses with clear growth plans that create jobs, strengthen industries and deliver sustainable returns to our investors. DDP represents exactly that type of enterprise.

Over the past year, we have prioritised strengthening governance structures, enhancing operational systems and investing in quality assets across the network. These efforts are already translating into improved financial performance, stronger market positioning and increased confidence in the business.

We are encouraged that, this progress has also been recognised externally with DDP receiving the Performance Improvement Award at the 2025 Private Equity Africa Awards. We believe these developments have positioned the company for sustained growth while preserving and building on the founder’s long-standing vision.”

As a Ghanaian-owned company backed by local pension capital, DDP sees its role as more than simply providing advertising space. It works closely with brands, agencies, and institutions to help campaigns achieve visibility, reach, and impact, supporting everything from multinational product launches and SME promotions to national awareness campaigns.

Boniface Adinortey Plahar, representing the minority shareholder, added: “The legacy of Mr. Torgbor Mensah was always about building a strong Ghanaian business that would stand the test of time. Partnering with Injaro, a local capital aggregator backed by Ghanaian pension funds, has ensured that this legacy continues in a way that remains rooted in Ghana.

Since Injaro came on board, we have seen improvements in structure, governance, and operational discipline – a hallmark of the founder, and we are confident that the company is well-positioned for its next phase of growth. It is particularly meaningful that this continued growth is being supported by Ghanaian capital and Ghanaian leadership.”

Today, DDP positions itself as a one-stop partner for brands seeking strong market visibility and creative impact. The company provides a full suite of OOH advertising solutions, including:

• Nationwide billboard advertising
• Airport and stadium/sports arena advertising
• Large-format printing and signage production
• Brand activations, experiential campaigns and corporate branding
• Below-the-line and brand promotional support services

By combining strategic locations, quality billboards and creative execution, DDP continues to help businesses translate visibility into growth and brand presence across Ghana.

About DDP Outdoor Ltd

DDP Outdoor Ltd (DDP or the Company) is a leading out-of-home (OOH) advertising company with 50 years of operational experience in Ghana, operating advertising billboards across various OOH formats with nationwide coverage. The Company serves a wide range of customers, including multinationals and blue-chip companies. DDP’s services include outdoor media rentals, airport advertising, printing and signage production, and below-the-line advertising services.

About Injaro Ghana Venture Capital Fund (IGVCF)

IGVCF is a private equity fund registered under the laws of Ghana and licensed by the Securities and Exchange Commission of Ghana to make investments in equity, quasi-equity, or debt in small and medium-sized enterprises mainly in Ghana.

It is a ‘multi-sector’ fund with a fund size of GH¢216million investing in best-in-class SMEs across various sectors, including Food & Agribusiness, Education, Healthcare, Inclusive Financial Services, and Industrial Services and Light Manufacturing in Ghana and Côte d’Ivoire.

IGVCF has received commitments from the following limited partners: Stanbic Investment Management Services, Petra Advantage Pension Scheme and Petra Opportunity Pension Scheme; Databank Asset Management Services (representing the interests of Ghana Education Service Occupational Pension Scheme); the Venture Capital Trust Fund, the Mineral Income Investment Fund (MIIF), and CAL Asset Management Company Limited.

About Injaro Investment Advisors Limited (IIAL)

IIAL is the appointed Investment Manager of IGVCF. IIAL is a fund manager licensed by the Ghana Securities & Exchange Commission and is part of an international fund management group that manages investments (US$100million AUM) across Sub-Saharan Africa. Injaro has expertise in private capital, corporate finance advisory, asset management, management consulting and project management spanning over 10 years.

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