Co-managing partner of entertainment company The Plug and Davido’s manager, Asa Asika, shared that Afrobeats could be bigger than it currently is if all of Wizkid, Davido, and Burna Boy collaborate.
He made this claim while appearing on the Afropolitan Podcast, where he emphasized that a mistake this generation of superstars has made is not collaborating enough to scale Afrobeats as a bigger culture.
He pointed out the global success of Latino music, which he attributes to the collaborations between stars like J Balvin and Bad Bunny, who are the genre’s leading stars.
“For example, Latin music is very popular due to the collaboration of artists like Bad Bunny, J Balvin, and Nicky Jam. That’s a mistake we made”.
He added that a collaboration between Davido and Wizkid would not only expand the genre but also advance commercial success.
“If Davido, Wizkid, and everybody at that point were all collaborating. The probability of our genre being bigger and more successful, even little things like ticket value at shows being stronger, would be a thing. Social media creates a lot of problems.”
While Asa Asika’s thoughts echo the desires of many fans who would love to see the big stars collaborate, some still wonder if it would indeed deliver the expected high returns for Afrobeats.
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