C-Real calls for stronger PR strategy for Ghana’s GRAMMY submissions

Ghanaian rapper and creative strategist C-Real has called for a more strategic and coordinated public relations approach to support Ghanaian artistes in the GRAMMY submission and consideration process.

C-Real made the remarks in response to growing excitement among some Ghanaians celebrating their artistes’ inclusion in the GRAMMY consideration phase during an interview on The Chat with Ekow Koomson on Channel One TV on Saturday October 11,

“We need to push the right PR for the GRAMMY submissions,” C-Real said. “It’s not just about celebrating the consideration  we should be looking at how to make it to the main nominations. That’s where the real work and impact lie.”

His comments come at a time when several Ghanaian artistes, including Shatta Wale, Black Sherif, Epixode, M.anifest and Moliy, are part of this year’s GRAMMY consideration list sparking renewed discussions on how Ghana can move beyond recognition to achieve actual nominations and wins.