The first day of the Ecobank JoyBusiness SME Fair 2026 has ended at Ghud Park, Accra Mall, with an impressive showcase of Ghanaian businesses, products and services, as patrons are encouraged to make the most of the remaining two days.
The three-day exhibition, which opened on Friday, November 13, and runs until Sunday, November 15, has transformed the venue into a bustling marketplace, bringing together businesses from the food, fashion, beauty, technology, agriculture, finance and lifestyle sectors.
Adding to the excitement are Joy Prime’s KMJ and content creator Quecy Official, whose presence and engagement with exhibitors and patrons are helping bring the fair closer to audiences and create a lively atmosphere around the exhibition.
From the aroma of local spices and freshly prepared meals to colourful fashion collections, beauty products, electronic gadgets and household essentials, the fair offers visitors an opportunity to discover a wide variety of products under one roof.
A feast of Ghanaian products and enterprise
Food lovers have a lot to explore. Didi Shito, Corki Ventures and Gold Coast Foods’ Sankofa Spices are showcasing spices and seasonings, while Manellah Foods offers cereals, Adjoor Ventures tuna products, and Yaapee Royal Foods, Nutrismart Ventures and Golden Parani a range of processed foods.
The beverage selection includes Fortune Spread from Wilmar Africa, soy milk from Delsoy, fruit juices from Orave Juices and Jussvina Drinks, natural cocoa juice from Koa Impact Commerce and coconut juice from Pinnacle Coco. Green Cup is also presenting beetroot, guava and pawpaw tea.
Shoppers can stock their kitchens with rice from MamsiJoy Ventures, fufu from Ellie Catering Services, yam from Martha’s Yam Trading, fresh tomatoes from Farm Mate and farm produce from Orrab Farms. Flourish Foods Africa is showcasing grilled chicken and poultry products, while Ikam Plus offers corned beef and G-Way Investments tomato paste.
Mushroom General has processed mushrooms, Desco processed flour, and 97 Bakes and Evive Delight a selection of baked goods. Aladdin Bakery, Bliss Pop and Selis Satisfactory add snacks, popcorn and kenkey to the spread.
Fashion enthusiasts can browse clothing and accessories from Haute Xklusive, La Robe Classique, Utonez Clothier, Regy Couture, Kofikyere Klothing, JAT Couture and Kims Foods and Clothings. Asangenta has dresses, bags and hats, Shoes TE3 caters for different foot sizes, while Kinky Love Crochet showcases hair and wigs.
Beauty and personal-care products are also well represented, with cosmetics from Haus of Lush, RNS Beauty, Atlas Prime Merchantile, Leepoku Ventures and Chocho. Mist and Strands is presenting bath and body products, while Reed Diffusers Ghana and Esquicet Scents offer home-fragrance products, including diffusers and scented candles.
For the home, Sintex Tank is showcasing water storage solutions, Kemz Ceramics ceramic products, MGIG Suppliers powdered soap, and Liz Imports perfumes and home appliances. DBS brings housing and roofing solutions, Worafam Group of Companies safety wear, and Vital Vendors car essentials. Roses Enterprise and Mothercare, alongside Prestige Children’s Palace, cater for mother-and-child needs.
Technology, finance and other services
The exhibition also features technology and digital solutions. Galop Sea Limited is displaying laptops and accessories, while Xfromo Hypermart has phones and accessories, including Google Pixel devices. Katon 360 Technologies is presenting a digital platform for SMEs, Solid Connect an app for artisans, and We Shop Africa and Ayuda their e-commerce services.
Ecobank represents the banking sector, with MTN showcasing telecommunications services. Insurance providers include, while Vaal Real Estate is presenting property-related services.
Travel and tourism businesses Grandeur Consult Travel and Tour and Astolinks are also participating, alongside the Ghana Export Promotion Authority (GEPA). Atlantic Meridian EV is showcasing electric vehicles, while Central University represents the education sector.
Other exhibitors include Greenhaul Solutions, which focuses on waste management and scrap procurement; T&C Farms and Atohfield, which operate in crop and animal production; Eldem Floral Services, offering fresh-cut flowers; Advantage GH Premium Apparel, providing printing services; Esbony Food Package, specialising in repackaging finished goods; and Gorgeous Vie Event Hub, which offers events and décor services. BB Brothers is showcasing canned wine, Golden Pride through Yao Consult represents liquor retail, while Kivo and Blessed 3 Ventures are also among the participating businesses. BB Chemist is promoting Relax Liver Salt.
A boost for businesses and shoppers
Beyond the range of products, the fair provides a platform for businesses to meet prospective customers, generate sales, increase brand visibility and build partnerships.
The 2026 edition, powered by JoyPrime, continues that mission by bringing businesses and consumers together in an engaging marketplace where visitors can discover local brands, access special offers and interact directly with exhibitors.
With Saturday and Sunday still to come, patrons are being encouraged not to miss the opportunity to explore the stands, meet the entrepreneurs behind the brands and support Ghanaian businesses.
Whether looking for fresh food supplies, a new outfit, beauty essentials, household products, electronic gadgets or business services, there is something to discover at the fair.
The Ecobank JoyBusiness SME Fair 2026 continues at Ghud Park, Accra Mall, until Sunday, November 15. Patrons are urged to visit, shop, engage with exhibitors and enjoy the experience, with KMJ and Quecy Official adding to the excitement.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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