By Sandra Agyeiwaa OTOO
At the heart of Kumasi’s vibrant fashion scene, Coloured Yarns Ventures is quietly stitching together a story of creativity, culture and growth—one that has recently gained fresh momentum through the Women In Business (WIB) Dialogue Series exhibition organised by the Business and Financial Times (B&FT).
For Chief Executive Officer Cecilia Afram, the exhibition was more than just a showcase; it was a turning point. It opened doors to new audiences, strengthened connections and brought the brand into the spotlight in ways it had not experienced before.
“It has had a great impact on our business,” she shared. “Previously, many people didn’t know Coloured Yarns, but through such programmes, we’ve gained exposure, attracted customers to our shop and improved our sales.”
That visibility is now translating into foot traffic at their showroom in Kumasi City Mall, where racks of ready-to-wear African print designs reflect both tradition and modern flair. The brand’s collections—crafted for men and women—feature a mix of everyday elegance and occasion-ready pieces, from Ankara tops and dresses to statement shirts suited for weddings, funerals and social gatherings.
What sets Coloured Yarns apart, however, is not just its fabric selection—ranging from GTP and high target to Holland prints and batiks—but its commitment to originality. Every piece is conceptualised and produced in-house, ensuring quality control while allowing room for creative exploration.
For Afram, inspiration can come from the most unexpected places. One standout design, she explains, was influenced by the star fruit—its distinctive shape reimagined into intricate sleeve detailing that transforms a simple dress into a conversation piece.
“We have a lot of styles on social media,” she noted. “Sometimes I’m inspired by something like the star fruit, and I think about how to translate that into fashion.”
It is this blend of imagination and craftsmanship that continues to define the brand’s identity. By refusing to replicate existing designs and instead leaning into originality, Coloured Yarns Ventures is carving out a niche in Ghana’s evolving fashion landscape.
As the threads of visibility, creativity and opportunity come together, the brand’s journey reflects a broader narrative—one where platforms like the WIB Dialogue Series are not just events, but catalysts helping small businesses step into their full potential.
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