By Rebecca Ampah
Latif Abubakar’s much-anticipated play, “Ghana Must Go” , has been officially launched today , May 15, 2025, at the Pelican Hotel. This event brought together key figures from the creative arts, media, and government, reflecting a shared commitment to promoting Ghana’s rich cultural heritage and creative potential.
The launch, commenced with a musical interlude of which centers around the phrase “She Lives in Gold”, a song from the play.
The event also featured a skit from the play, showcasing the deep emotional connections Ghanaians have with their homeland, reinforcing the theme of cultural pride and identity.
Latif Abubakar, in his welcome address, emphasized that “Ghana Must Go” is not just another play but a significant cultural movement. He highlighted the importance of transforming creative dreams into economic realities, stating, “Creativity is no longer just about passion but about power, profit, and progress.”
Abubakar, the founder and CEO of Globe Productions, has been a key figure in Ghana’s theatre revival, known for innovative productions like “Romantic Nonsense”, “Thank God for Idiots”, and “The Second Coming of Nkrumah”.
The event was graced by prominent figures, including the President of the Ghana Journalists Association (GJA), Albert Kwabena Dwumfour, and the Minister for Tourism, Arts, and Culture, Hon. Dzifa Gomashie, Deputy Chief Executive Officer of the Ghana Tourism Authority, Gilbert Abeiku Aggrey Santana, among others.
The GJA President , in his speech, called on the media to support the play as a national movement, urging journalists to cover it not just as an event but as a cultural milestone. He said, “Before the world buys it, we must believe in it ourselves, and it begins with the media.”
Hon. Dzifa Gomashie, in her keynote address, reflected on the significance of the creative arts, drawing from her personal journey as a practitioner. She praised the emerging generation of young creatives for their impact, saying, “There is no shortage of creativity. What we lack is the business side, how to package our unique stories and make the world appreciate and pay for them.”
She urged the media to amplify the voices of Ghana’s creatives and support their growth, emphasizing the need for practical training and investment.
“Ghana Must Go is not just a play; it is a movement. It is an invitation for the world to see Ghana not only as a land of heritage and hospitality but also as a land of investment, innovation, and endless possibilities,” she said.
She also highlighted the importance of service in the creative economy, reminding stakeholders to focus not just on production but also on delivering a compelling, world-class experience.
She concluded by urging corporate Ghana and the public to rally behind the initiative, saying, “We are not just entertaining but also educating, inspiring, and connecting hearts across continents. So let us push together, share the story, and carry Ghana’s dream, one performance, one city, one audience at a time.”
As “Ghana Must Go” embarks on its journey to global stages, it aims to redefine how the world perceives Ghana, not just as a land of rich culture but also as a hub for innovation and investment.
