Guinness Ghana has launched its latest promotion for the popular cream liqueur, Baileys, dubbed the “Baileys Treat-Cation Promo,” offering Ghanaians the chance to win exciting prizes, including a luxurious experience in South Africa.
The promotion is designed to bring consumers closer to the brand while encouraging them to indulge in special moments of enjoyment.
Yaa Amoah-Owusu, Marketing Manager for Spirits and RTDs at Guinness Ghana, emphasized the aim of the campaign, noting that the Treat-Cation Promo is about creating an opportunity for Ghanaians to savor Baileys’ rich flavors while rewarding themselves with exciting prizes.
She highlighted that the promotion celebrates indulgence and the Baileys community, urging people to take a break and enjoy life’s small pleasures.
To participate, customers need to purchase either a 75cl or 1-liter bottle of Baileys. By tearing off the label and revealing a unique code, consumers can enter the competition by sending the code via SMS to *844*100#.
Each bottle purchased increases the chances of winning various prizes, including free airtime, mobile money, and exclusive Baileys treat boxes. The highlight of the promo is the chance to win the ultimate grand prize—an all-expenses-paid trip to South Africa, where the winner will enjoy a rich Baileys-themed experience.
The promo also includes weekly and monthly giveaways. Lucky winners will receive Baileys Treat Boxes valued between GHȼ500 and GHȼ1,000. These boxes are designed as perfect gifts for loved ones or personal indulgence, adding an extra layer of delight to the promotion.
The grand prize trip to South Africa promises to offer a memorable experience, blending the country’s vibrant culture with a luxurious Baileys adventure. The promotion, which runs for a limited period, offers multiple ways to win and is open to all consumers across Ghana.
