Maison Yusif has confirmed the summer 2026 release of _The Beast_, and the details signal a major play in modern oud.
The concept: Per master perfumer *Yusif Jnr Meizongo*, _The Beast_ is “not just another fragrance. It is a statement. A reflection of power, loyalty, and the unseen forces that shape greatness.” The inspiration? His friendship with reviewer *Mohamet Mbayi*, aka SWAGGY Mo, whose early, uncompromising reviews helped the brand break into global artisan circles.
The scent: Crafted and mastered in Ghana, _The Beast_ is positioned as an oudy, spicy, aromatic. The house says it has a “deep, commanding presence and intricate layering” aimed at redefining bold orientals from Africa.
The team:
– Suweiba Shardow – Female olfaction lead since 2023. Known for refined accords. Represented Maison Yusif at Dubai fragrance expo 2024.
– Abdul Rashid Yusif Meizongo – Men’s olfaction. Supplied rare, daring raw materials for _The Beast_.
– Kamran Muhammad – Joined 2024. Head lab technician + Kokomlemle branch manager.
– Baidawi Shamhuna – General Manager. Conceptualized the name _The Beast_ in 2023.
– Mahmud Yaro Yusif – Shaped final packaging to match the scent’s power and depth.
Launch markets: U.S., Ghana, Paris, Nigeria. Hype is real in collector communities. This could be Maison Yusif’s category-defining release.
Post Views: 3
Discover more from The Business & Financial Times
Subscribe to get the latest posts sent to your email.
