Mathew Anim Cudjoe named Brand Ambassador in Israel Mathew Anim Cudjoe has underlined his growing profile in Israel by signing a brand ambassadorial deal with international food delivery company Wolt+. The 22-year-old, who plays for Israeli Premier League side Bnei Sakhnin, has been featured on billboards across the country promoting their delivery service.A large advertisement spotted in northern Israel shows Cudjoe wearing a light blue Wolt Partner shirt, with Arabic text that translates as “From Ittihad to the fans, with all love – a year of free delivery with Wolt+”.The slogan references Ittihad – the Arabic name for Bnei Sakhnin, a club with a large Arab fanbase based in the city of Sakhnin.Cudjoe joined Bnei Sakhnin in October 2024 on a free transfer after leaving Scottish side Dundee United, where he helped the club win the Scottish Championship title.Since moving to Israel, the former Asante Kotoko and Legon Cities youngster has established himself as a key creative outlet for Sakhnin. In the current 2025/26 campaign, he has made over 20 appearances, scoring twice and providing two assists.Wolt, which operates in more than 20 countries including Israel, has in recent months increased its use of sports personalities to connect with local communities. The company has not officially disclosed the value of the deal.This marks a major endorsement deal outside Ghana for Cudjoe. He has been linked with clubs in Belgium and Poland following his form in Israel but yet to comment publicly on the partnership.



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