The Brand Conference Ghana 2025, which took place on Saturday, March 1, has shed light on the overlooked facets of branding, providing a fresh perspective on building a brand.
After a hiatus due to the COVID-19 pandemic, the conference returned with a renewed focus on empowering Ghanaians to discover their authentic selves and craft a compelling brand.
According to Emma Brenya, Team Lead for the Brand Conference, self-discovery was a crucial step in building a strong brand.
Brenya also noted that branding transcends aesthetics, with childhood experiences playing a significant role in shaping one’s brand.
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