In a collaboration aimed at fostering women’s mental wellbeing, economic stability and inclusion, Awake Mineral Water has teamed up with Emerge New Woman, an organization dedicated to mental well-being amongst women.
This partnership marks a significant stride towards addressing the economic challenges that impact the wellbeing of women in Ghana.
Through the “Seed Fund” project spearheaded by Emerge New Women under the visionary leadership of Lady Mae, beneficiaries not only receive essential resources and support for their businesses but their mental well-being is also prioritized.
Through the Seed Fund program, Kasapreko has extended support to women.
The support is valued at approximately 50,000 cedis in the form of 1500 packets of Awake Natural Mineral Water with an aim to boost the businesses of 50 women, most of whom are small-scale food and beverage vendors either already established or startups.
Recognizing the profound impact of mental health on daily living, the Seed Fund project integrates mental well-being services into its support structure.
By offering tailored business development support alongside access to mental well-being services such as counselling, guidance and psychoeducation, the program aims to equip women with the tools to navigate the challenges of life while safeguarding their mental health.
Mr. Richard Adjei, Managing Director of Kasapreko Company Limited, has shown commitment to supporting women holistically, addressing both their economic needs and mental well-being.
“You will understand the impact of mental illness only with firsthand experience and I am pleased to support with Emerge New Woman, on this transformative initiative.”
Lady Mae, Founder of Emerge New Woman, expressed her gratitude for the partnership and emphasized the significance of prioritizing mental well-being daily.
“We are delighted to partner with Kasapreko Company Limited to support women entrepreneurs”, she said, adding “by recognizing the importance of mental well-being alongside business development, we can create a more resilient and supportive environment for women to flourish”.
With this substantial support, Kasapreko provides not only a booster for these women and their businesses but also fosters women development and economic inclusivity.
The estimated value of 50,000 cedis underscores the magnitude of the impact such support can have on women-led enterprises, particularly in a challenging business environment.
For these women, the support translates into tangible opportunities for growth, sustainability and hope.
The provision by Awake Natural Mineral Water equips them, enhances their capacity to meet consumer demand and raises their market value.
Christiana Akyaa, a beneficiary of this initiative, expressed her gratitude for the support, stating “I am grateful for the support from Awake and Emerge New Woman. It means a lot to me. I used my business capital to sort out some family emergencies. I was unable to replace stock from my water supply shop. This support has helped me to restock my shop. I now have an opportunity to start over”.
Christiana received thirty packets of water; this gesture has made a substantial difference in her ability to continue and rebuild her business.
This collaborative effort between Kasapreko and Emerge New Woman exemplifies the transformative impact that the targeted assistance can have on individuals and communities, fostering economic resilience and social progress.
As these women entrepreneurs continue on their economic journeys, they embody the spirit of resilience, determination, and innovation.
Source: Emerge New Woman
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