Achimota Mall is the 2026 World Cup Stadium

As the countdown to the 2026 FIFA World Cup enters its final stretch, Achimota Retail Centre (ARC) is gearing up to turn football fever into an unforgettable experience for Ghanaian fans, bringing the excitement, drama and unity of the world’s biggest sporting event directly to the heart of Accra.

In partnership with Jenius Mark, a marketing and branding agency, ARC has launched a unique campaign designed to transform the shopping centre into the ultimate soccer viewing venue – a stadium – throughout the duration of the 2026 FIFA World Cup tournament.

The initiative promises to turn ordinary visits into an immersive World Cup experience, blending football passion, entertainment, shopping and community engagement into one dynamic celebration.

Running throughout the full 39 days of the FIFA World Cup, the campaign, dubbed “ARC is the Stadium”, is designed to capture the passion, excitement and unforgettable moments of football’s biggest event. The Centre will be transformed into a vibrant destination where visitors, shoppers and football lovers can immerse themselves in electrifying match-day energy, shared celebrations and memorable experiences that extend beyond the game itself.

Shoppers and football fans will have numerous opportunities to win exciting prizes and enjoy special promotions from participating tenants throughout the tournament period.

ARC itself will reward patrons with a range of branded souvenirs, including official-themed jerseys, caps, umbrellas and footballs. Shoppers will also have the chance to participate in the popular “Predict, Watch & Win” competition for shopping vouchers, while interactive photo stands will provide memorable fan engagement opportunities throughout the event.

Through the Predict, Watch & Win initiative, shoppers and online audiences will have the opportunity to predict match outcomes, participate in activities and stand chances of winning exciting prizes and rewards.

Leading electronics retailer Compu Ghana will offer attractive prizes, including Smart TVs and other electronic gadgets, giving football enthusiasts the perfect opportunity to upgrade their match-viewing experience. Devotees of quality timepieces will also have reason to celebrate, as Casio will give away Casio watches to lucky winners. From the semi-final stage through to the final match, customers will be invited to predict match winners, with correct predictions qualifying for a chance to win a free Casio watch.

Fashion and sportswear retailer Gamel Clodin will support the national football spirit through the sale of customized Ghana jerseys, allowing supporters to proudly wear the nation’s colours as they cheer on the Black Stars and other participating teams.

Additional participating retailers, including Max Buy, LC Waikiki, and Telefonika, are expected to roll out special World Cup-themed promotions, discounts and customer rewards during the tournament, creating an exciting shopping and entertainment atmosphere across the mall.

By virtue of an innovative “Watch & Shop Rewards” campaign, customers who spend at designated outlets and submit their receipts will qualify for weekly draws and special rewards throughout the tournament. Retailers across the mall will also join the celebration with exclusive World Cup-themed promotions, including discounts, bundle offers and fan-focused deals, while extended trading hours will allow patrons to enjoy both shopping and football long into the evening.

The “ARC is the Stadium” campaign extends well beyond the Centre through a robust digital engagement strategy. Social media platforms including Instagram, Facebook and TikTok will serve as key channels for audience interaction through high-frequency content, live match moments and engaging fan activities. ARC can be reached on the worldwide web at achimotaretailcentre.com and the major social media handles at achimotaretailcentre.

Ghana will be making her fifth appearance at the FIFA World Cup which opens on June 11, and the whistle blows for the Ghana Black Stars first game in Group L against Panama on Wednesday, June 17 in Toronto at 11:00 p.m. Ghana time.

“As anticipation for the FIFA World Cup 2026 continues to build, one thing is becoming increasingly clear: at ARC, the World Cup will not simply be watched — it will be experienced,” said Centre Manager, Alice Esi Coleman.

“With every goal, every celebration and every unforgettable football moment, ARC is preparing to make its patrons, and indeed the entire nation, feel as though they are right at the heart of the action.”

ARC is located at Dome, near St Johns SHS, along the Accra-Nsawam Highway, and has for the past decade, provided residents of Accra’s north-eastern suburbs with access to both basic necessities and luxuries from under one roof – a convenience factor which, until the arrival of ARC, was not available in that part of the capital.

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