Telecel Cash has unveiled award-winning musician Black Sherif as its newest brand partner, ending weeks of speculation surrounding Project X and launching a customer reward initiative aimed at driving adoption of the Telecel Play App.
The partnership brings together one of Ghana’s most influential music talents and Telecel Cash in a campaign aimed at delivering greater value to customers through convenient, secure and rewarding digital financial services. Through Project X, customers who download or log into the Telecel Play App and complete a qualifying transaction using the promo code BLACKOPAY will enjoy a free qualifying transaction.
Speaking at the launch event at the Kempinski Gold Coast City, Aneth Muga, Director of Consumer Business at Telecel Ghana, said the initiative reflects the company’s commitment to delivering meaningful experiences that create value for customers.
“Today is the culmination of careful listening and bold thinking. At Telecel, we recognise that our customers expect more than products. They expect experiences that are simple, secure and exciting. Project X has been developed with that expectation at its core.”
She added: “As we unveil Project X today, we are not merely launching something new. We are opening a new chapter in how we give back value to our customers.”
Patricia Obo-Nai, CEO of Telecel revealing the details at the event said the partnership is one that promises an exciting experience for customers. “This is a is no ordinary partnership. It’s the coming together of two powerful brands, and which isbringing with it excitement and inspiration”
As the face of Project X, Black Sherif will feature prominently across campaign communications and customer engagements, helping drive awareness of the Telecel Play App and its range of digital financial solutions.
Speaking about the partnership, Black Sherif said he was excited to collaborate with Telecel Cash on an initiative that offers meaningful value to customers.
“I’m excited to be part of Project X and connect with people in a different way. This partnership is about creating opportunities and delivering real value to customers while making everyday transactions easier and more rewarding.”
Project X forms part of Telecel Cash’s efforts to enhance customer experiences and accelerate digital financial inclusion by encouraging the use of convenient mobile financial services through the Telecel Play App.
Customers can participate in the promotion by downloading or logging into the Telecel Play App and entering the promo code BLACKOPAY when completing eligible transactions, including Send Money, Merchant Payments and Cash-Out transactions.
