Ghanaian dancehall and reggae star, Samini, has advised young artistes to prioritise acquiring land over spending lavishly on luxury cars and material possessions.
Speaking on Hitz FM on Tuesday, November 12, he revealed that one of the best financial decisions he made early in his career was investing in land when his income started growing.
Sharing his experience, Samini said that as a young artiste in his early twenties, he initially spent his earnings on flashy cars until an older mentor, whom he described as an “elder Rasta,” cautioned him about the importance of long-term investments.
“Anytime I went to see the old man, I was in a different car, and he told me, ‘My youth, you secure. Cars depreciate, but land appreciates,’” Samini recounted.
“You can buy a car today and in ten years it’s worth less, but buy land today and in ten years it could increase a hundredfold.”
The award-winning artiste encouraged upcoming musicians to balance their desire for flashy lifestyles with smart financial planning. While acknowledging that appearance and image are part of an artiste’s brand, he stressed the need for moderation and foresight.
“Some of the flashy things are good for your branding, but do them in moderation,” he advised.
“If you have extra money and don’t know what to do with it, buy land. You’d be surprised how much it appreciates over time.”
Samini added that unlike cars and other short-term assets, land ownership guarantees future stability and growth.
His message to young creatives was simple: “If you’ve done everything you can for yourself and still have excess income, invest it in land. I believe in that more than even putting it in the bank.”
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