Viatris, a global healthcare company, has taken its EmpowerED for Life campaign to the streets of Accra to promote open discussion on erectile dysfunction (ED).
The exercise, led by pharmacist and health advocate, Dr George Anagli, engaged the public in frank conversations on ED, a condition often treated as private, to boost awareness, education and support.
The initiative sought to break stigma and encourage men to speak openly about the condition.
From the Tetteh Quarshie Interchange to the Circle Overpass, the team interacted with men and women of different age groups, inviting them to share experiences and perceptions about erectile dysfunction.
Some participants described ED as a common and treatable condition, while others pointed to persistent stigma that discouraged men from seeking help or discussing it openly.
Global data indicate that more than 320 million men worldwide are affected by erectile dysfunction, with developing regions expected to record the highest increases, although the condition remains underreported.
Research also shows that ED could signal early cardiovascular disease, often preceding more serious heart conditions, yet discussions remain limited in communities where cultural norms inhibit openness.
Arvind Kanda, Head of India and Access Markets, ARVs, India, South Africa and Sub-Saharan Africa, Viatris, said the outreach aimed to move conversations beyond clinics into everyday settings.
“Many men are silently struggling with a condition that affects not only their physical health but also their confidence, relationships, and emotional well-being. Encouraging open dialogue is essential, and initiatives like this help create a safe space for education and understanding,” he said.
“Erectile dysfunction is a health condition that deserves genuine attention – not judgment. As a pharmacist and advocate, I have witnessed how silence and misinformation delay treatment and contribute to emotional distress,” said Dr Anagli.
He said the exercise aimed to spark conversation, share accurate information and reassure men that they were not alone.
A 32-year-old businessman stressed the need for openness.
“I’ve realised that ED is far more common than many people think. During my hospital visits, I’ve noticed that doctors are actively encouraging men to speak about it without fear or embarrassment.
“Hearing this and seeing more awareness being raised – made me understand the importance of speaking up and seeking help instead of suffering quietly,” he said, and called for more grass-roots activities to normalise discussions and promote expert guidance.
The EmpowerED for Life initiative operates in Ghana, Nigeria, Kenya, Côte d’Ivoire, Senegal and South Africa, encouraging men experiencing symptoms to seek professional care.
The programme combines community outreach, digital storytelling and public education to demystify erectile dysfunction and promote informed health-seeking behaviour.
Source: GNA
