By Kingsley Webora TANKEH
A high-level delegation from the Jospong Group of Companies has paid a courtesy call on management of Business and Financial Times (B&FT) to explore a comprehensive media partnership aimed at telling the company’s environmental sustainability story across Africa and beyond.
The visit focused on leveraging B&FT’s authoritative platforms to communicate Jospong’s impact in the circular economy, counter negative narratives and co-create B&FT’s flagship events.
This comes days ahead of the Environmental Sustainability Summit 2026 (ESS 2026), slated to take place on June 16, 2026, which the Jospong Group is considering sponsoring.
Dr. Samanjith K. I. Udumalagala, Chief Operating Officer of Jospong Group explained that the group – which now operates in 29 countries across nine business clusters – wants a more structured approach to managing its public image.
“Bad news flies faster than good news, so we want a strategic approach to counter the bad news and promote the good news,” Dr. Udumalagala said.
He proposed a dedicated page in the B&FT newspaper where Jospong Group can publish content on topics pertaining to the environment. These include topics such as circular economy, carbon markets, compost production and medical and general waste processing.
The Chief Executive Officer of B&FT, Dr. Godwin Aquaye, welcomed this initiative – noting that the paper already runs dedicated pages for vital sectors of the economy. However, he advised that consistency and quality of content are paramount. “If you start something, then it has to be there for a long time. It has to be rich content that people will always look up to read, not just something of commercial value.”
Dr. Aquaye revealed that discussions for collaboration on this year’s Environmental Sustainability Summit (ESS) are far advanced, including a possible clean-up exercise supported by Zoomlion, a Jospong Group subsidiary, at any corporate institution and a tree-planting initiative whereby seedlings will be distributed to companies for planting.
The Chief Marketing Officer of Jospong Group, Akisi Ackah, expressed enthusiasm for the forthcoming partnership, saying it will help drive the Environmental, Social and Governance (ESG) conversation. “We want to take up that leadership position and partner with you to drive this whole ESG story. We can actually go beyond Ghana and really tell a bigger story,” she said.
Ms. Ackah expressed confidence that the partnership with B&FT will not only enhance Jospong Group’s storytelling but also deliver valuable, research-driven content to readers across the continent.
With the Jospong Group also in the media business through Ignite Media – owner of Metro TV and Original TV – Dr. Udumalagala suggested that both organisations could explore content exchanges to amplify their reach.
Dr. Aquaye disclosed that B&FT is set to launch two flagship programmes – ‘Boardroom’ and ‘Policy Room’ – on digital platforms where business leaders can discuss their journey, challenges and long-term strategies. He noted these talk shows will offer another avenue for storytelling, that Jospong Group can explore.
Recounting how an article published in the paper had connected a local writer proposing a solution with a company in the United States, Dr. Aquaye emphasised the reach and impact of the B&FT brand. “It’s a brand that my colleagues abroad tell me is what they need. So if we do something like this, it has to be rich for people to benefit and for both brands to be stronger,” he said.
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