NAB Show New York brought together media professionals, broadcasters and content creators for two days of discussions on the future of media, with artificial intelligence, streaming and audience growth among the key themes.Held at the Javits Center in Manhattan, the event featured industry leaders from broadcasting, sports business, digital media and entertainment, offering insights into emerging technologies and new opportunities for media organisations and creators.The programme included sessions with FanDuel President Christian Genetski, New York Islanders co-owner Jon Ledecky and sports media personality Clay Travis, who featured among speakers discussing developments across the sports and media industries.Other sessions explored media investment, the creator economy and how content producers can build sustainable businesses by growing their audiences and developing new revenue streams. NASA+ General Manager Rebecca Sirmons was also among the speakers, as the programme examined developments in streaming and digital content.Artificial intelligence featured prominently in discussions about how technology can improve content production and help media businesses work more efficiently. The event also provided opportunities for networking and knowledge-sharing among professionals working across different areas of the industry.Ghanaian sports journalist Enoch Fiifi Forson, who is based in Accra, attended the event, where he interacted with fellow creators and media professionals and exchanged ideas on developments shaping the global media landscape.NAB Show New York featured more than 40 show-floor sessions and over 60 educational sessions across the two days. A career fair also offered opportunities for participants to explore professional pathways within the media industry.The gathering highlighted the growing importance of adapting to technological change, developing digital audiences and exploring new business models as media organisations respond to shifting audience habits and an evolving content landscape.



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