Ghanaian rap icon Sarkodie has addressed what he sees as a dismissive attitude toward music as a profession, pushing back against a common question often directed at artists.
In a post shared on X on Sunday, April 26, the award-winning rapper challenged the notion that music is not a “proper business,” describing the framing as disrespectful to creatives who have built careers in the industry.
“That question ‘apart from music, what business do you do? Like, a proper business?’ honestly comes off as a bit insulting,” he wrote. Sarkodie argued that such sentiments undermine the scale and value of the global music industry, which continues to generate significant revenue and opportunities for artists, producers, and other stakeholders across the value chain.
READ ALSO: Sarkodie Officially Announces Rapperholic UK 2027 Concert at The O2 Arena
He went on to emphasise that music should be viewed through the same lens as other entrepreneurial ventures. “Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call ‘proper businesses,’” he stated.
That question “apart from music, what business do you do? Like, a proper business?” honestly comes off as a bit insulting. Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call “proper…
— Sarkodie (@sarkodie) April 26, 2026
