By Elizabeth PUNSU, Kumasi
Promasidor Ghana has marked this year’s World Milk Day with a large-scale nutrition outreach programme targeting more than 10,000 schoolchildren in the Ashanti Region, reaffirming the its commitment to child nutrition, health and education.
As part of the initiative, the company, through its flagship dairy brand Cowbell, visited several schools, including T.I. Ahmadiyya Basic School, Afaus Lovely School and Best Brain International School, where pupils benefitted from nutrition education, health screening and breakfast support.
Since 1999, Promasidor’s Cowbell brand has focused on making nutritious milk products accessible through affordable pricing and convenient packaging; innovations that helped expands milk consumption across the country.
Speaking during the school outreach, Promasidor Ghana’s Marketing Manager, Michael Hagan, used the occasion of World Milk Day to thank Ghanaians for supporting the brand over the past 27 years. He further highlighted the nutritional benefits of Cowbell.
“Treating our young ones to a quality breakfast demonstrates our commitment to the well-being of Ghanaians, especially children. Cowbell is a rich source of protein and vitamins A, B9, C, D, E and K, which support the cognitive development of children, provide energy and help boost the immune system,” he said.
Beyond the World Milk Day activities, Mr. Hagan announced plans to roll out quarterly nutrition education sessions for parents and key school stakeholders over the next six months.
“The sessions will focus on affordable nutritious breakfast options, the role of milk in children’s growth and school readiness, warning signs of poor nutrition, and practical ways families can improve children’s diets,” he added.
He stressed that the initiative is not a one-off intervention but part of a broader and sustained school nutrition support programme designed to strengthen engagement with mothers, caregivers and children.
As part of this year’s observance, medical officers conducted health screenings for selected pupils and delivered nutrition education sessions on the benefits of milk, the importance of breakfast and simple daily nourishment practices. The programme also featured interactive question-and-answer sessions and recreational activities aimed at reinforcing healthy lifestyle habits.
The company said the initiative aligns with several Sustainable Development Goals (SDGs), including Goal Two on Zero Hunger, Goal Three on Good Health and Well-being, and Goal Four on Quality Education.
A key feature of the 2026 celebration was the recognition of women and their role in child nourishment. The global theme for this year’s World Milk Day highlights women’s contributions to dairy and nutrition; a cause Promasidor said resonates strongly with Cowbell’s mission.
Customer Care and Corporate Affairs Manager at Asafo-Boakye Specialist Hospital, Jessica Adjei Aduwaa, for her part, indicated that milk plays a vital role in a child’s growth and development, particularly during the early years when the body and brain are developing rapidly.
“Regular consumption of milk strengthens bones and muscles and helps maintain healthy body functions. Today, we are partnering with Cowbell to assess the body mass index of students and provide appropriate advice where children are found to be underweight or overweight,” she said.
The heads of the various schools visited were very vocal in recognising Cowbell’s investments in the development and nutritional needs of students overtime.
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