What are betting odds? A simple definition describes them as the perceived chance of an event unfolding. Bookmakers decide these odds based on various complex calculations involving previous outcomes and much more. If a bookie thinks your bet is likely to happen, it will provide short odds. This could be represented as 3/5 in fractional odds or 1.01 in decimal odds. The opposite is true when your event is unlikely to happen – you get long odds like 5/1 or 4.00.
Odds mean everything when betting as they determine how much money you’ll win from a bet. Thus, punters are always searching for the “best” odds. If you’re looking for bookmakers with better odds than most, then the non-GamStop sports betting sites at NonGamStopOdds.com are a great starting point. Betting platforms with no connection to GamStop tend to provide more competitive odds than most.
Why? If you look closer at these sites and how they differ to other platforms, three key reasons spring up.
Relaxed Betting Regulations
If a betting site is on GamStop, it means it is regulated in the United Kingdom. A new regulation came into place in 2014 forcing all bookies in the country to obtain a licence. When GamStop (the country’s self-exclusion register) opened in 2018, it required all licensed bookmakers to sign up.
Consequently, any website not on GamStop is not licensed by the UK.
This tends to mean it has more relaxed betting regulations to adhere to. The sites can still be fully licensed, though they’ll usually have licences from foreign territories or governments. It ensures the platforms and players are protected by a governing body, but the regulations don’t put rules in place to determine a minimum or maximum odds level. Non-GamStop bookies get more freedom to play around with their odds, so they can regularly give much better ones than you’d see elsewhere.
Independently Owned Operators
Following on from the above point, most of the betting sites you see outside GamStop are independently owned and operated. This means one company owns one site. On the contrary, the majority of bookmakers in the UK are owned by the same company. There’s a big organisation that owns dozens of betting sites – and this impacts the odds seen across the industry.
Bookmakers owned by the same company are unlikely to want to undercut one another. The odds won’t vary that much, so you end up seeing similar things from everyone. When you add some independent bookmakers into the pool, the outcomes shift.
Independent bookies don’t have multiple betting sites under their wing so it’s one less thing to worry about. That’s why you see much better odds on these sites because they can afford to let loose a little bit.
More Competition Between Sites
Did you know the UK is the largest gambling market in the world? Its gross revenue is nearly 2 billion more than the US in second place, which is remarkable considering the size and population differences between the two countries.
And yet, it still only represents one country and one market.
Bookmakers outside GamStop cover the entire world. You will find betting sites in Europe, Australia, the US, Africa, Asia and anywhere else. This means that betting platforms like these aren’t just in competition with local operators; they’re competing with brands all over the planet.
It opens the door for more competition between sites when compared with what’s in the UK. Bookies are eager to draw in new players and they know they have to do something special as a player could join an almost infinite number of sites. The best way to grab their attention is with amazing odds. If players know they can win more money from every bet, they’re more likely to join one site over the others. Competition is excellent for betting odds – and that’s why this type of betting website thrives.
What Do We Mean By “Better” or “Good” Odds?
We’ve spent this whole article talking about getting “better” odds, but what does this mean?
Contrary to what you might think, “good” odds are when one bookmaker offers longer odds than others for the same event. For example, four bookies present their odds for Team A to beat Team B as follows:
1.20
1.21
1.20
1.30
Three are fairly similar while the fourth is a lot better. It means that a £100 bet yields a £130 return (instead of £120 or £121 based on the other odds). You’re winning more money because the odds are better – so that’s what you’re looking for when you want to find “good” odds. It’s about comparing the odds for the same bet across different bookmakers, and non-GamStop ones tend to offer the best ones.
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